Give Reviews. Share your ReviewsFeb 01, 2023
Why the small businesses you love need you to tell others
The final part of the customer journey is a vital pre-buying step when it comes to gaining customers, as detailed in this slide from James Cooper, CEO of Convoboss, who's talk I attended on a Saturday in January at the fabulous Startup Show organised by Enterprise Nation.
The good intentions you may have of leaving a review for a great service or product you've received can quickly fade, and so it doesn't get done.
BUT, as this slide shows, reviews are VITAL for small businesses who want to show potential new customers that:
- What they do is great
- They can be trusted
- Other customers love them
- You won't be disappointed
- You can rely on them
- You don't need to go to a better established big name
- . . . etc.
So please act quickly when you feel a business deserves a good review. Just a few positive words from you can have a huge impact on the business you are reviewing.
Don't be shy. How to make the most of good reviews
Share your reviews
It is not just a vanity, but reading reviews from happy customers is a very important step on the decision-making journey of a potential customer.
So, if you have been given good reviews, why on earth would you hide them?
Share them everywhere:
- On your website
- On social media
- In your newsletters
- On your podcast (I haven’t done this yet, I should!)
- In your networking groups
- On your advertising
- On your booking sites
- On your sales sites
- Repeatedly – re-post previous ones, they are constantly valid
- . . . I could go on!
AND, if you have left a good review for someone else, share that too.
AND, if you see a new review for a business you know, like and trust, share that.
Here are a couple of the most recent reviews I've seen for Create a Scene members Martha Kilner . . .
. . . and Gillian Park
Don't they just make you want to find out more?
If you need help with promoting yourself and your small creative activity business, I'd love to help.
Creativity Found Collective
The Creativity Found Collective is a membership for artists and crafters who share their creative skills with grown-ups through workshops, online courses, products or subscriptions. It is also a membership for business-support enterprises who use their expertise to help those artists and crafters to grow their businesses.
We promote their offerings on the website and connect them with a network of like-minded business owners.
All of this is backed up by the Creativity Found podcast, in which I chat with grown-ups who have found or re-found their creativity later in life.
You can find out more about the Creativity Found Collective membership here.
And don't forget, you can subscribe to the mailing list here.