The Craft Company

A leading online retailer of sugarcraft and cake decorating supplies

A decorated cake with paint and iced flowers, with a design mould and a tube of blue cake paint

Six colour splash tubes of cake paint in the foreground in red, orange, yellow, green, blue and purple. In the background, a cake with layers including all of those colours

Cake decorating tools fanned out on a table as well as in a box

A cocktail glass has a straw and umbrella and in the glass are icing shavings

A split image. To the left, the finished mermaid tail cupcakes, to the right mermaid tail mould and one cut out of the icing

For your beautiful cake creations

Whether you are an enthusiastic home-baker or an expert cake maker, find everything you need to create celebration cakes for all occasions, as well as cupcakes, biscuits, seasonal sweet treats and more.

Ingredients and bakeware
Moulds and cutters
Icings and colours
Sprinkles and glitters
Ribbons, boards and boxes

Get stocked up here

Special offers

Find out what's on special offer right now, and grab a bargain

What's on offer?

Ideas and tutorials

Get expert advice on how to use tools and materials and create amazing projects.

Find inspiration here

Blog posts from our members

There's no point in entering my business for an award. Why ever not?

Mar 24, 2023

How much should I charge for MY art?

Sep 14, 2023

Tried and tested digital resources: website, mailing list, events, ...

Feb 08, 2023

The story behind the Creativity Found Collective

Mar 28, 2023